TRENDS 2020 The Future Is Mobile Applications take longer, and see less completion JOB & HIRING According to research from the World Advertising Research Center rates on mobile devices today (WARC), in only 5 years from now nearly three quarters (72.6 percent) of internet users will exclusively access the web through Desktop Mobile a smartphone. Desktop internet experiences are rapidly going 12 47% 50% the way of the land line or, more accurately, the VCR. That means 10.5 45% GLASSDOOR'S the candidate of the future will largely show up to employers’ 10 40% application portals via mobile phone. If their application process 35% isn’t mobile-first, companies may lose out on talent attraction. 8 +80% +53% 30% At Glassdoor, we recently studied more than 12 million active 6 5.9 25% job seekers on Glassdoor and found that mobile device users 22% 20% face many more application barriers than their desktop-using 4 counterparts. The median time to complete a job application for 15% mobile users took 80 percent longer than traditional desktop 2 10% PCs — 10.5 minutes per application on mobile, compared to 5% 5.9 minutes on desktop. That large difference in job application 0% difficulties translates into smaller candidate pools for recruiters: 0 Candidates on mobile devices complete only about 22 percent of Median Time to Complete Percent of Applications Application (Minutes) Completed applications they start, compared to 47 percent on desktop. Source: Daniel Zhao, “The Rise of Mobile Devices in Job Search: Challenges and Opportunities for Employers,” Glassdoor Economic Research report, June 2019. 25