TRENDS 2020 Social Media Recruiting Listing jobs as Easy Apply on Glassdoor There is growing interest today in social media recruiting — automatically makes them simple and easy for JOB & HIRING attracting candidates from non-traditional sources like Facebook, mobile-device applicants Twitter, Instagram, and other social media apps. One of the most common ways these candidates will arrive to company job portals will be on a mobile device. Most legacy applicant tracking systems GLASSDOOR'S today are not ready to deliver great candidate experiences to these mobile applicants — a risk that could stymie companies’ social recruiting investments. In 2020 and beyond, we expect to see more employers streamlining mobile job application flows in preparation for the coming shift toward mobile-only candidates. Tools like Glassdoor’s “Easy Apply” can integrate with many existing applicant tracking systems, and automatically optimize jobs for a simple, easy-to- use mobile applicant flow. As the world becomes more reliant on mobile devices in coming years, we expect to see employers invest much more in mobile-friendly candidate experiences. Source: Glassdoor 27
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