What Drives Culture A common misperception is that focusing on employee culture means The Workplace Factors that Matter Most TRENDS 2020 offering expensive workplace perks like onsite gyms, free meals, The Workplace Factors that Matter Most to Employee Satisfaction in the U.S. and unlimited vacation. But Glassdoor research has overturned that to Employee Satisfaction in the U.S. Culture & Values 22% idea. Being a culture-first organization isn’t about perks, but about Culture & Values 22% articulating a clearly-stated mission that resonates with employees’ Senior Leadership 21% JOB & HIRING Senior Leadership 21% own aspirations and fuels their best performance. Career Opportunities 19% Career Opportunities 19% Business Outlook 14% Business Outlook 14% In our five country study of what drives employee satisfaction, we Work-Life Balance 13% consistently found three core drivers matter most for long-term Work-Life Balance 13% GLASSDOOR'S Compensation & Benefits 12% employee satisfaction on Glassdoor: Compensation & Benefits 12% 0 5% 10% 15% 20% 25% 0 5% 10% 15% 20% 25% • A workplace with a clear mission connecting employees’ daily Source: Glassdoor Economic Research (Glassdoor.com/research) work to a broader social purpose and positive change in the world around them • High-quality senior leaders who are inspiring, empathetic, and competent The Workplace Factors that Matter Most The Workplace Factors that Matter Most to Employee Satisfaction in the UK • A set of clearly-defined pathways upward for workers, so that to Employee Satisfaction in the UK Culture & Values 22% jobs become a journey to the next rung of employees’ career Culture & Values 22% ladders, rather than a dead end. Senior Leadership 21% Senior Leadership 21% Career Opportunities 18% Career Opportunities 18% There has been a seismic shift in CEO opinion about the importance Business Outlook 14% Business Outlook 14% of individual talent and employee motivation in recent years. Work-Life Balance 13% Employee culture is becoming a core business issue in a growing Work-Life Balance 13% Compensation & Benefits 13% number of industries. In the wake of the Business Roundtable’s recent Compensation & Benefits 13% 0 5% 10% 15% 20% 25% shift toward employee focus among leading companies, we expect 0 5% 10% 15% 20% 25% to see more CEOs and talent attraction professionals embracing this culture-first business strategy in 2020 and beyond. Source: Glassdoor Economic Research (Glassdoor.com/research) 12