TRENDS 2020 Trend 2: JOB & HIRING 2020 will begin a culture-first decade GLASSDOOR'S for employers In August, a watershed decision regarding corporate priorities signaled a paradigm shift among some of the world’s most influential business leaders today. The Business Roundtable, a prominent group of nearly 200 CEOs from the world’s biggest brands, declared that shareholders were no longer the central purpose of today’s companies. The new mission statement — revised for the first time ever — states that employees are the focus of the modern corporation, along with customers, suppliers, and the broader communities in which companies operate. It’s hard to overstate the importance of this shift. This formal recognition of employee culture in business today is one that executives can’t afford to ignore. In 2020, we expect this changing tide of CEO opinion to usher in a new wave of culture-first thinking among business leaders, elevating employee engagement to the status of core business focus for a growing number of companies. 9