TRENDS 2020 JOB & HIRING GLASSDOOR'S Keep Flexible and Carry On A second way we expect to see companies brace for a possible There’s one trend in hiring we don’t expect to slow, even if recession in 2020 is by doubling down on flexibility. Even if it a U.S. recession materializes: employer emphasis on brand costs more in the short term, companies will aim for workforce image. Building a strong employer brand takes years, while most solutions that enable them to respond more fluidly in a downturn. recessions last nowhere nearly as long. Even if hiring slows in a Companies increasingly will shore up contract and part-time downturn, the need to differentiate from the competition will not. workforces and push less critical jobs to outsourcing and gig-style When the economy picks up and it’s time to ramp up hiring again, platforms. Like a palm tree in a hurricane, flexibility will enable companies who’ve maintained a strong employer brand will enjoy a companies to weather variability in revenue, which can swing clear strategic advantage. For that reason, we expect employers in greatly during a recession. 2020 to keep the long view and maintain investments in employer branding even if the economy slows. 15